A writer might need to think about smell because smell is one of the five senses, which are the important ingredients in imagery. What do you think the other four may be? Imagery is language that ...

According to behavioral economist Dan Ariely, “Human beings are about 97 percent the same.” A boatload of researchers and academics share this perspective and as marketers we owe it to ourselves to ...

We all harbor ambitious aspirations, be it securing a dream job, embarking on a vacation to an exotic locale, or perhaps seeking an exhilarating adventure like swimming with a Great White! Starting ...

Imagine you are in a soccer match, and it’s tied. Each team will begin taking penalty kicks. The crowd is roaring, and whether or not your team wins the game depends on your ability to hit the shot.

Over the past decade, Jackie Andrade and Jon May of the University of Plymouth (UK) have been fine-tuning a unique approach to behavioral change called Functional Imagery Training. FIT uses ...

No matter how intelligent, logical and measured we think we are, humans can be irrational. Sometimes even illogical. Above all else, we’re emotional beings, and we may often think with our hearts. But ...