Exploring political behavior and polarization through the lens of social identity theory (SIT) provides insights into how individuals' self-concepts are shaped by their group memberships, influencing ...

Building a strong identity for your brand on social media is a crucial part of a modern business strategy, particularly in a landscape dominated by digital interactions and online networking. However, ...

Why do some people seem more resistant to misinformation than others? One important, yet often overlooked, factor may be the diversity of our social identities. Our identities shape how we interpret ...