Scientists have successfully demonstrated a low-cost, self-powered eye-tracking technology that is powered by the friction of ...

In what it claims to be a "world's first," Dentsu this morning announced it has completed the integration of consumer eye-tracking data in retail locations into its proprietary media planning system.

BOSTON--(BUSINESS WIRE)--Affectiva, a pioneer in Emotion AI, proudly announces its latest innovation, a calibration-free eye tracking feature. This groundbreaking advancement eliminates the need for ...

Today (February 28th, 2024), Lumen Research, the global attention technology company, announced the industry-first patent for an end-to-end eye-tracking data collection platform. The patent, initially ...

The Integrated Visual Augmentation System (IVAS) was a $22B project awarded to Microsoft in 2018 to develop Augmented Reality (AR) headsets for the US Army. As part of the funding, Microsoft was on ...

Eye tracking plays a critical role in the latest virtual and augmented reality headsets and is an important technology in the entertainment industry, scientific research, medical and behavioral ...