India’s FMCG landscape is undergoing a transformative shift. The traditional one-size-fits-all approach is no longer adequate in a market characterised by its diversity, rising digital adoption, and a ...

A customer walks into a kirana and buys a bottle of shampoo, a 500 gm block of butter, a bottle of ketchup and some flour. She pays and leaves. A month later, this point-of-sale data, collated by ...

Competing on price is short-term; brands that lead with value, quality, and consumer trust build lasting loyalty and stronger margins Balancing affordability with profitability requires innovation in ...