A SaaS firm I advised last year debuted a gorgeous, award-bait website. Awards rolled in; organic traffic fell 38 percent within a month. Their designers optimized for aesthetics, not crawl paths or ...

When you consider SEO, the first thing that might come to mind is boosting your rank on search engine result pages (SERPs) by using relevant keywords that appeal to your target audience and customers.

As a small business owner getting ready to build your first website or redesign your existing one, you might wonder what you should be considering in terms of making your web design search engine ...

Search engine optimization is almost always an afterthought for businesses when re-designing a website. Tasks like reviewing mockups, organizing content, getting photography done and completing the ...

A mobile-friendly website isn’t just a way to improve the customer experience. Mobile website optimization is a necessity for ...

Editorial Note: Blueprint may earn a commission from affiliate partner links featured here on our site. This commission does not influence our editors' opinions or evaluations. Please view our full ...

When you’re trying to improve your website’s performance, it’s important to remember that you have to focus on numerous factors simultaneously. In both life and digital marketing, we tend to give all ...

Imagine you're on your phone, trying to look up a restaurant menu or make an online purchase, but the website you're visiting isn't mobile-friendly. The text is too small, buttons are unclickable, and ...

Smartphones are ubiquitous and are rapidly becoming the device of choice for consumers who want to shop online. According to HubSpot’s Shopping Trends Report 2024, 62 percent of consumers prefer ...

While many company owners have adopted mobile to interact with their mobile customers, not all have a mobile-friendly website. Furthermore, after Google’s mobile-friendly upgrade, the necessity for a ...

Opinions expressed by Entrepreneur contributors are their own. Years ago, many people still used their desktop or laptop computers to research products and complete online purchases. Those were the ...

In today's world, where websites serve as the new storefronts, understanding the art and science of web design has never been more important. Web design is more than just colors and fonts. It's about ...