Funnel, a Swedish startup that’s setting out to help marketers automate their data collection, has raised $47 million in a series B round of funding led by Eight Roads Ventures and F-Prime Capital, ...
Technology companies like Uber and Jawbone collect massive and intricate datasets about consumer behavior, and in the process, they’re tackling critical issues with data science. These kinds of ...
Funnel, the Stockholm-based startup that offers technology to help businesses prepare — or make “business-ready” — their marketing data for better reporting and analysis, has closed $47 million in ...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Craig Dempster, EVP, Agency Group Leader, ...
Top-of-the-funnel targeting will always be a challenge for B2B marketers given the highly specialized nature of the goods and services they promote. The traditional tactic of including an inflated ...
David Arnoux is Head of Growth and co-founder of Twoodo, helping teams organize using simple #hashtags. This post originally appeared on the Twoodo blog. You’ve probably been reading tons of articles ...
Converged funnel. Flattened funnel. Collapsed funnel. The non-funnel funnel. The funnel has been such a powerful visualization for the buying process for so long that, even a decade into radical ...
David Arnoux is Head of Growth and co-founder of Twoodo, helping teams organize using simple #hashtags. This post originally appeared on the Twoodo blog. You’ve probably been reading tons of articles ...
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