New Game+ Showcase launched as a creator-led alternative to the increasingly ad-saturated circuit of game events—an attempt ...

Advertising disruption of video gaming is getting worse, according to new poll of gamers -- while at the same time, more of them are engaging with that in-game ad content. Now, 65% of gamers say “ads ...

An in-game ad discovered in Forza Horizon 5 has revealed that Forza Horizon 6 will be released on May 19, 2026.

With revenue in the global in-game advertising market expected to hit $124.45 billion this year, the Interactive Advertising Bureau (IAB) is working to provide brands with an elevated measurement ...

Changing the interstitial order boosted ad revenue by 24%. Simple tweaks in UI drove a rise in rewarded video engagement. Across all experiments results showed that minor frontend changes can drive ...

Frameplay, an in-game advertising specialist, has released research with Happydemics demonstrating in-game advertising’s superior performance versus traditional digital channels. The analysis draws ...

Joshua grew up in poverty, deep in the Middle of Nowhere, Alabama. Gaming was a rarely afforded escape from reality that persisted throughout his life, something that saw him through good times and ...

Microsoft announced some significant changes for Xbox Game Pass today, headlined by a 50% price increase for Game Pass Ultimate, bringing it up to $30/month. But it may not be the last change for the ...

As the NFL’s popular “RedZone” pop-up TV service enters its 17th season, it drew attention this week for anticipation it will layer in commercials after nearly two decades of being “commercial-free.” ...

With the rise of “cozy gaming” culture, more gaming companies are developing titles and products specifically targeted at women than ever before. But while the gaming industry itself has gotten better ...