Marketing is by all means an industry. It is one purpose built to sell you something, and there can be a degree of, let's call it, practiced misdirection aspart of that. That said, the people who make ...

Microsoft has plans to widen ads in its video games ecosystem, a move that could tack on billions of dollars to its already-bustling ad business. Microsoft is creating a new ad tech infrastructure ...

At IAB's gaming ads-focused Playfronts, Discord's Senior Vice President of Product Peter Sellis shared new insights about the company's first year of the rewards-earning Quest ads format. According to ...

Video and image-based ads have long dominated as the preferred choice for in-game advertisements. However, the rise of audio as a medium has allowed for audio-based in-game ads to be a viable ...

Like Mario or Toad revving their karts before a race, advertisers are jostling for pole position in the lucrative gaming market, which is projected to be worth $320 billion by 2026. With over three ...

TL;DR: Microsoft is testing a free, ad-supported version of Xbox Cloud Gaming, allowing users to stream select games without a subscription. This move aims to expand access while generating revenue ...

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. Misleading gaming app ads have become ...

Gaming is the third most popular media platform among Gen Alpha according to a new study from Precise TV and Giraffe Insights. According to their latest survey of 3,000 U.S. kids ages two to 12 and ...