English-language hits used to dominate. In the current streaming era, they're being replaced by artists performing in local languages. By Glenn Peoples U.S. labels and musicians have long counted on ...

Glocalization is about embracing the concept that the global economy is, in essence, a series of local economies. True business engagement in our interconnected world requires more than just a global ...

Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and ...

If you asked your retail staff to look customers in the eye and greet them with a smile, would that hurt your business? Maybe. U.S.-based Walmart discovered this in 1998 when it opened its first ...

The last couple of years have radically transformed how and where we work – and spurred new approaches to going global. Here, for The Drum’s Globalization Deep Dive, Rowan Byers of social specialists ...

Glocalization is a hybrid word between globalization and localization. Globalization means an expansive integration over the whole world. It can also mean the rapid movement of people, goods, and ...

When Reckitt acquired Schiff Nutrition in 2012 for $1.4 billion, the consumer health industry watched skeptically. Critics questioned how a hygiene-focused conglomerate could integrate a vitamin giant ...

Marketers looking to create a 'buzz' among global youth should focus on the Bees (the trend spreaders rather than the trendsetters) and get serious about brand messaging and the media. These are a few ...

This is your first of three free stories this month. Become a free or sustaining member to read unlimited articles, webinars and ebooks. As the internet becomes ever more ubiquitous in the lives of ...