Google Ads is testing a new “View-Through Conversion Optimization” feature in its Demand Gen campaigns. What’s new. This test was spotted last week. It adds a setting allowing advertisers to include ...

PRESSADVANTAGE – netpulse AG, a Swiss digital marketing agency, has expanded its artificial intelligence capabilities to transform search engine optimization and Google Ads campaign management for ...

Portside Marketing has announced the expansion of its service offerings to include Google Ads Management, formally integrating paid search advertising into its existing search engine optimization ...

During 2025, Google began rolling out two of its most ambitious search engine initiatives: AI Overviews and AI Mode ...

Google Ads is adding a tips icon in the Optimization Score column within the Google Ads reporting. Clicking on the icon will bring up tips and recommendations that Google thinks will help improve your ...

Anyone who’s run Google Ads for more than five minutes knows that digital advertising is anything but static. The urge to keep things simple – one set of goals for the whole account, nice and tidy – ...

Google has announced a new Google Ads search campaign feature named AI Max. Google says AI Max for Search campaigns is a "new, one-click feature suite" that brings you a "suite of targeting and ...

Can Google Ads' built-in AI tool compete with third-party solutions for ad creation? See which delivers better ad copy, images, and video. Every day, marketing teams face a crucial decision: Should ...