Google Ads' new campaign set-up flow aims to reduce onboarding friction by letting advertisers get live with a campaign almost immediately.

Anyone who’s run Google Ads for more than five minutes knows that digital advertising is anything but static. The urge to keep things simple – one set of goals for the whole account, nice and tidy – ...

Ad headlines are one of the foundational building blocks of your campaign. These tiny bits of text create a first impression for your target customer, and play a real role in convincing them to click ...

Google announced a number of updates to Google Ads at Think Retail yesterday, including the global rollout of AI Max for Search campaigns, new Google Merchant Center features, AI updates to Asset ...

Google has released version 2.11 of the Google Ads Editor, which includes over 15 new features and removes a couple of older features. The full list of features is below, as Google posted on its site.

Discover 10 remarketing lists PPC managers can use to reduce wasted spend, prioritize high-intent users, and improve campaign ...