AI isn’t going away, but Mueller says strategy beats semantics. Focus on how users really find and engage with your site.

We probably won’t see chunking go away as long as publishers can point to a positive effect. However, Google seems to feel ...

Insights into today’s SEO landscape, from the value of brand authority to the SERPs' evolution and why AI-powered search demands new skills. SEO is far from dead – it’s simply changed beyond ...

Google’s Martin Splitt questioned the usefulness of specific suggestions made by SEO auditing tools, noting that while some advice may be valid, much of it has little to no impact on SEO. He ...

Join the event trusted by enterprise leaders for nearly two decades. VB Transform brings together the people building real enterprise AI strategy. Learn more OpenAI’s entrance into the search space ...

Google's Danny Sullivan and John Mueller spoke on the Search Off the Record podcast about whether hiring an AEO/GEO or buying ...

Google published a video that disclosed five insights about Google Trends that could be helpful for SEO, topic research and debugging issues with search rankings. The video was hosted by Daniel ...

Nancy Marshall, The PR Maven® speaks about growing your audience and your personal brand for professional success and personal happiness. Given how many millions of people use Google Search, your ...

In a landscape where Google’s updates can rapidly shift search rankings, staying visible requires more than basic SEO tactics. Here are seven advanced strategies, from structuring content around topic ...

Google's John Mueller laid out a few ways to determine if your SEO team is doing the actual work they promised to deliver. While trusting your SEO team is important, John said you can also do the ...

It’s ironic that Google itself hammered the last nail into the coffin for SEO. But it’s not a mistake. Or a surprise. Let me connect some dots. Even if you don’t put glue on your pizza—hell, even if ...