Google's Danny Sullivan and John Mueller spoke on the Search Off the Record podcast about whether hiring an AEO/GEO or buying ...

Google’s recent Search Off the Record podcast touched on the issue of SEO expertise and the disconnect between how SEOs think Google ranks websites how Googlers understand it. The disparity is so ...

We probably won’t see chunking go away as long as publishers can point to a positive effect. However, Google seems to feel ...

Small businesses can build an SEO strategy to find new customers, boost website traffic, and build credibility. Learn tips ...

As AI-generated content proliferates, Google is stepping up its game by updating its policies and refining its algorithms to combat spammy content. For digital marketers and communication specialists, ...

Google's John Mueller shares tips on checking if the SEO company you hired is actually doing the work they promised. Hold regular meetings with your SEO agency. Request progress reports and discuss ...

SEO is a game. And, like any game, the more we play, the better we get. SEO is also a tool. Search engine optimization is part of the process to improve a website’s visibility when people search for ...

AI search tools are on the rise, but SEO fundamentals remain critical. Learn how the two intersect and what it means for your strategy. The explosive rise of ChatGPT and other generative AI tools has ...