Hurrah, you did it! The blogger has said “yes” to a guest blog and you did your happy dance. DSC_0706-push-button-wait-f Then you put your head down and sweated blood and tears to deliver awesome ...

Guest posting has become an essential tool for brand visibility and authority building in digital marketing. But it can be a tricky tightrope to walk. You want to provide great content for your host ...

Guest posting is one of the most popular content marketing tactics because, when done right, it can help you grow your online audience. Despite its usefulness, however, many people have tried it only ...

If you’re writing or accepting guest blog posts in hopes of achieving a search engine optimization (SEO) benefit, stop it. Now. So said Matt Cutts, the head of Google’s Web spam team, in a ...

A lot of people still rely on guest blogging as an ongoing part of their link-building strategy. There's nothing wrong with this - Google doesn't penalize people for guest blogging, as long as you do ...

Guest posts are among the first methods people hear about when learning about link building. There are definitely wrong ways to do guest posting. But if done right, guest posts can also provide ...

John Mueller, a Google senior webmaster trends analyst who has been with the company for almost 13 years now, recently said on Twitter that links within guest blog posts or contributed content should ...

Opinions expressed by Entrepreneur contributors are their own. A recent blog post from Matt Cutts, head of Google’s web spam team, has some internet marketers and industry experts in a tizzy. In the ...