Rollic has had a billion downloads for its hypercasual games — those that you can play in a minute or less. And seven of its games have reached the No. 1 or No. 2 top free downloaded game spots in the ...

Netmarble is looking to pivot toward hypercasual gaming, according to its EMEA chairman Baris Ozistek. It’s an interesting move; Netmarble has typically focused on publishing larger games with a heavy ...

Gamers don’t just wear hoodies. “Hypercasual gaming breaks down every barrier,” said Jon Hook, VP of publishing at Polish game developer BoomBit. “It’s teens, parents – your nan could be playing these ...

Small and mighty hypercasual games have taken the world by storm in recent years. But the unique levels in which the genre engages players are significantly different from mid- and core gaming, and ...

Hypercasual is undeniably a data-driven industry. To reach the top of the charts you need a performance-driven mindset, a decision-making process based almost entirely on data, and the ability to ...

According to senior publishing manager Shai Sasson, the timeline for hypercasual games should be weeks, not months or years. In a "best-case scenario," he suggested that from using a prototype for ...

The rise of play-to-earn videogames – in which gamers trade NFTs – offers a glimpse into how the metaverse could attract users with monetary rewards, and what pushbacks may come with it. Photo ...