Indian Premier League’s (IPL) advertising rates in 2026 are estimated to increase 10-20 per cent for linear and Smart TVs, ...

As the Indian Premier League (IPL) 2025 gears up for its first ball, brands are already locked in an intense battle—not on the pitch, but in advertising. With record-breaking digital viewership and a ...

Reliance-Disney entity shifts focus on revenue as IPL starts Ambani-led venture lures advertisers, compares itself to YouTube Reliance stops free IPL streaming in strategy shift Brain mapping results ...

A new study reveals that advertising during the TATA IPL 2025 significantly boosted FMCG sales. Brands saw an average 5.7% ...

JioCinema, a Viacom18 entity, is shaking up the digital advertising game by luring small and medium businesses (SMBs) away from giants like Google and Meta with enticingly affordable IPL advertising ...

For years, IPL advertising was simple: buy a spot, go big, and hope eyeballs translated to buzz. The glitz of stadium branding and the dopamine hit of a primetime TVC during a key over were considered ...

BENGALURU (Reuters) - After striking an $8.5-billion media merger with Walt Disney, Indian billionaire Mukesh Ambani is targeting small businesses and promoting unconventional neuroscience studies to ...

BENGALURU (Reuters) - After striking an $8.5-billion media merger with Walt Disney, Indian billionaire Mukesh Ambani is targeting small businesses and promoting unconventional neuroscience studies to ...