Customers prefer to purchase from courteous, knowledgeable salespeople who are passionate about the products they sell. Salespeople rely on an effective sales pitch to turn potential customers into ...

Imagine you are an Original Equipment Manufacturer (OEM) who designs and manufactures fantastic products. You sell these products through a combination of direct and indirect sales channels. But ...

Would you want to sell all of your goods or services directly through your own company? Probably not, unless you’re selling Girl Scout cookies. The fact is that indirect sales channels can be a highly ...

Whatever you sell – from paper clips to printers to hand painted pottery – you have to get it in the hands of the people who will use it if you want to be successful. You can do that using the direct ...

With as much as 70% of all world trade being sold though indirect channels, B2B companies are working hard to launch channel programs or enhance those already in place. Indeed, companies are expected ...

In 2015, more than 70% of revenue generated in the US came through indirect sales and marketing channels. 70%! And that spans all vertical markets—from technology to finance and retail to real ...

A question that often arises with with early stage software and hardware companies is “How should we sell our product? Should our technology sales approach be to sell directly, or should we sell ...

PC customer buying preferences will continue to push the PC market from direct to indirect during the next four years, forcing manufacturers to do a better job of customer segmentation and ...