You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Follow Dan Whateley Every time Dan publishes a story, you’ll get an alert straight to your inbox!

The talent-management agency Dulcedo Group acquired the influencer-marketing app Node in a July cash-and-equity deal that valued the company at around $13 million, Node's cofounders told Business ...

In 2025, over 50 per cent of brands plan to increase budget spend on creators, according to a study by LTK and Northwestern University. How should they allocate their inflated influencer marketing ...

Across the globe, over 5 billion people actively use some form of social media, making it one of the best options to reach new audiences and engage with existing customers. While companies can run ads ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Follow Lara O'Reilly Every time Lara publishes a story, you’ll get an alert straight to your inbox!

Ask a young person what they would like to do with their life and increasingly often the answer will be to find fame and fortune online. Fully 57% of Gen Zs in America would like to be a social-media ...