Spotify's shares have surged 31.99% since October, driven by AI optimization and enhanced user experiences, boosting demand and premium subscriptions. The new creator incentive program, offering 50% ...
The Fall 2025 Creator Insights Report provides marketers with predictive data on creator life events, purchasing decisions, and partnership preferences for strategic campaign planning NEW YORK, NY AND ...
Advertisers will spend $37 billion on creator media in 2025. Most will have no idea if it worked. That’s the central tension inside the creator economy. New IAB research shows creator media is growing ...
“The most exciting creative work in advertising is happening in the creator economy,” says Rob Mayhew, an award-winning content creator, comedian, and social media consultant with over 25 years of ...
DALLAS--(BUSINESS WIRE)--LTK, the company that turned influence into a global economy, today released findings from its third annual creator marketing study in partnership with Northwestern University ...