It has been two decades since economists introduced the idea of an emerging “experience economy” as the successor to agrarian, industrial and service eras of market evolution. In this theory, brands ...

PHILADELPHIA -- Inside the newest Insomnia cookie store in South Philadelphia, you'll see what looks like a bookcase. But it's actually a secret doorway that leads, sweet-easy style to a CookieLab.

Of course, I couldn't compare Crumbl and Insomnia without taste-testing a few cookies, so I've also selected and sampled a handful of similarly-flavored cookies from each chain. The taste test, along ...