There is a need for businesses to use comprehensive integrated marketing campaigns that seamlessly connect channels with an impactful message. And when businesses use these campaigns, they see ...

Email marketing is a powerful way for brands to connect with their audience. Here’s why investing in your owned marketing ...

According to the research conducted by Omnisend in 2021, marketers utilizing three or more channels in a campaign benefited from a 494% higher order rate than those launching a single-channel campaign ...

AUSTIN, Texas, June 21, 2017 /PRNewswire/ -- eRelevance Corporation, the leading customer marketing automation service for small- to medium-size businesses, today announced its integrated ...

Integrated marketing has rapidly become an essential strategy for B2B marketers. By implementing an orchestrated series of tactics across a broad range of channels, an integrated marketing campaign ...

On the internet, brand recognition can only get you so far. Competition is springing up in all corners of the business world — so how can you keep a valuable online audience from being scooped up by a ...

Today’s marketing campaigns have many moving parts. In general, brands and marketers accept that they need to work with multiple vendors to get the best output from different channels. With that, they ...

Integrated marketing communications is critically important for a successful product launch in your business. It involves the consistent communications of information about a product using ...

At a time when consumer landscapes are shifting more rapidly than ever before, budgets are continually being evaluated, and marketing is under scrutiny. Communication and collaboration are vital. CMOs ...

Today, marketers have more choices than ever regarding how and where to promote or advertise products and services. In addition to traditional methods, such as print advertising and direct marketing, ...

Retailers are continually challenged to cater to the “social shopper” across all channels. By connecting the physical and digital shopping experience, merchants are able to foster a community of brand ...