It seems every few weeks another challenge takes social media by storm. Some, like the Ice Bucket Challenge, promote a cause. Others, like the bottle-flipping craze, are benign. But then there are ...

In 2004, Procter & Gamble was looking for a hit. It had been two decades since the consumer products conglomerate introduced Tide liquid detergent, revolutionizing the way people washed their clothes.

LOGAN, Utah (KFSN) -- A dangerous social media stunt took a serious turn in Utah. A college student was hospitalized after ingesting a Tide Pod. Utah State University says it happened Saturday ...

PHOENIX — Hurts Donut Company in Tempe is taking advantage of the recent “Tide Pod challenge” by creating a doughnut that resembles the infamous pods. “We just did it as a safe alternative to a ‘Tide ...

Videos circulated in 2018 on social media showing kids biting into brightly colored liquid laundry detergent packets, or cooking the soap-filled capsules in frying pans, then chewing on them before ...

American culture hit one of its more deranged peaks with the Tide Pod challenge. For those who have yet to partake, it’s basically an an internet call for teens to chew up Tide Pod detergent packets ...