The Japanese love their toast—and they’re willing to pay a premium to get the perfect slice, apparently. Shaped like a waffle maker, the clamshell gadget claims to create the perfect piece of toast by ...

It didn’t seem like toast (or as my two-year-old son calls it, “hot bread”) needed to be rethought. Sometimes it’s good to be proven wrong. In 2003, Gen Terao created the design firm Balmuda in Tokyo.

Mitsubishi Electric Corp. launched its bread oven in Japan last month retailing at $270. (Mitsubishi) Bread lovers who want to enjoy the “perfect” toast every morning may want this $270 toaster.

Very little thought goes into making toast. You put a couple slices of bread in a machine, push down the lever and in a couple minutes you have a half-decent breakfast. Gear Patrol’s very own home and ...

Simply sign up to the Japanese business & finance myFT Digest -- delivered directly to your inbox. Whether a tiny start-up, a giant conglomerate or an investor whose interests straddle tech and ...

Whether a tiny start-up, a giant conglomerate or an investor whose interests straddle tech and breakfast, the same killer question eventually arrives: Should a company that manufactures a famously ...

TOKYO (Reuters) - High-end Japanese toaster maker Balmuda Inc unveiled a stripped back smartphone on Tuesday, aiming for a toe-hold in a market dominated by Apple's iPhone. Chief Executive Gen Terao ...

Clad in faux-wood veneer, the gadget is meant to be used at the dining table, not the kitchen counter. Perfectly made toast isn’t just an obsession in Japan. It’s a business opportunity. Over the past ...

The Japanese love their toast—and they’re willing to pay a premium to get the perfect slice, apparently. Shaped like a waffle maker, the clamshell gadget claims to create the perfect piece of toast by ...

(Bloomberg) — Perfectly made toast isn’t just an obsession in Japan. It’s a business opportunity. Over the past few years, there’s been a quiet boom in the pursuit of expertly reheated bread, from ...