B2B advertising, with its long sales cycles and relatively thin data density, has never been easy. And the tracking upheaval from cookies disappearing is about to make it harder. That means that some ...

One size certainly does not fit all in PPC advertising. The strategies that drive success in ecommerce often differ from those required for effective lead generation. Lead generation through PPC is ...

Lead generation, at its core, refers to the process of attracting and converting prospects into someone who has expressed interest in a company's product or service. These leads, once captured, can ...

While top-of-the-funnel (TOFU) marketing activity has traditionally been left to our B2C cousins, more and more B2B companies are taking on the challenge of attracting prospects using inbound ...

Your sales funnel is bleeding money. Every day, potential customers enter your funnel, and somewhere along the way, they disappear. The question isn’t whether you’re losing potential customers, it’s ...

A new generation of B2B buyer is here and ready to upturn the sales funnel as we know it. So how can B2B organizations look to adapt the sales funnel for their new digital customer? With a new younger ...

Disconnected teams dilute marketing ROI. CMOs can unite digital, field and SDRs through IDG to build a high-impact, intent-driven funnel. Different leads, different treatment. Not all warm leads are ...

Mastering the sales funnel is integral for any B2B organization. But the B2B buyer landscape is changing, and closing leads is becoming harder, with less than half of forecasted B2B sales being ...

A B2B brand’s reputation will directly influence how receptive potential customers are to its demand generation efforts. Risk-averse business buyers weigh vendor credibility in their purchase ...

Quick “Scale of 1-10” question: How satisfied are you with your present lead-generation quantity and quality? Okay, so maybe that is two questions, but the point is you need to have a way to feed the ...