Content marketers know that infographics can drive website traffic, because they know that visual content tends to be good at engaging audiences marketers are trying to attract. It stands to reason, ...

Consistently generating high-quality leads lies at the heart of an effective B2B marketing strategy, helping to drive revenue and ensure sustained growth. In fact, some 85% of B2B marketers list lead ...

Lead generation is the marketing process of attracting and engaging potential customers for a service or product, mainly to create a sales journey. In contrast, lead nurturing focuses on developing ...

Lead generation, at its core, refers to the process of attracting and converting prospects into someone who has expressed interest in a company's product or service. These leads, once captured, can ...

While more than one third (36%) of those surveyed by Kentico have a lead scoring system in place, almost the same number (37%) are not using lead scoring. According to this infographic from the ...

Unbounce, a company that helps marketers create, publish and test landing pages, has put together a grand infographic titled, “The B2B Lead Generation Manifesto.” The infographic lays out five ...

Pardot, a B2B marketing automation software provider, has put together a helpful infographic about how marketing automation can help marketers who attend trade shows. While in-person exhibitions may ...

In today's hyper-connected marketplace, mastering omnichannel lead generation is not just advantageous; it's essential for business success. I've observed firsthand the transformative power of ...

The latest research from Oktopost has found that more than 80% of B2B leads and conversions came from LinkedIn. Twitter was second main source of conversions with 12% of leads converting from Twitter, ...

Lead generation helps businesses find potential customers, crucial for growth. There are two main types: outbound reaches out directly, inbound attracts customers. Effective targeting in lead ...