Have you ever been out in public and wondered if someone you knew was nearby? Well, there’s now an app for that. A group of “ambient awareness apps” were spotlighted during the SXSW Interactive ...

Today’s applications increasingly rely on accurate location data to offer seamless user experiences. Whether it’s ride-hailing, delivery logistics, travel booking, or emergency services, converting an ...

Application store analytics company Distimo has released a new report focusing on location-based apps across the smartphone markets, looking at the costs and proliferation of GPS and location-based ...

From food delivery services to safety apps, 3D location technology is about to transform the 2D technology we’ve long accepted as the limit of location services. Join VB’s Dean Takahashi and others to ...

To many people, "location-based services" (LBS) is just one long buzzword. The average American consumer is probably familiar with some of the capabilities of the FCC-mandated e-911 initiative. But he ...

Life360, a popular family safety and tracking app, is getting deeper into the advertising and analytics platform business. On Thursday, it announced its first location-based ad targeting solution, ...

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Precisely, the global leader in data integrity, is announcing two new services for the Precisely Data Integrity Suite—the modular, interoperable suite for delivering accurate, consistent, contextual ...

GPS has significantly changed how we interact with technology due to its precise navigational abilities and efficiency. But, there are times when you don't want GPS to interfere with your smartphone ...

Location-based marketing enables organizations to reach consumers on a particular, individual level through online or offline messages according to their location. By leveraging location data, ...

All the latest mobile phones running Apple’s iOS operating system or Google’s Android equivalent are equipped with global positioning systems (GPS), providing a huge amount of functionality to your ...