Researchers at the UC Davis Center for Mind and Brain mapped hundreds of images (far left) by eye tracking (center left), "meaning" (center right) and salience or outstanding features (far left).

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A new brain mapping experiment shows that whether you read or listen to a book, the same parts of the brain are stimulated to help you understand and respond to the meaning of the words (or the ...

Long before Jordan Peterson became a bestselling author and YouTube star, he wrote a book called Maps of Meaning. The ideas in this book are the basis for his popular online lectures and recent book ...

The meaning of language is represented in regions of the cerebral cortex collectively known as the ‘semantic system’. However, little of the semantic system has been mapped comprehensively, and the ...

Our visual attention is drawn to parts of a scene that have meaning, rather than to those that are salient or "stick out," according to new research from the Center for Mind and Brain at the ...

Our visual attention is drawn to parts of a scene that have meaning, rather than to those that are salient or 'stick out,' according to new research. The findings overturn the widely held model of ...