The proliferation of marketing channels represents a key challenge for every CMO seeking to optimize return on marketing investments. Today, the marketing department is tasked with maximizing return ...

Recent research shows that in a world of shifting demands and needs marketers value integration most of all. Here we explore the underlying reasons. Marketing technology buyers want their martech to ...

Do your customers ever receive conflicting signals? For example, do messages from your website, email and direct mail ever create the impression that the left-hand does not know what the right hand is ...

That's one reason agencies and marketing teams are looking to attain stronger growth through marketing automation integration. Another driver, at least for US agencies, is that agency revenue is ...

Do your sales and marketing teams work well together? Here’s five tips for getting everyone on the same page to lift marketing ROI and conversion rates. 1 – Use data to power marketing and create ...

SEATTLE--(BUSINESS WIRE)--Global cloud communications platform Infobip has enhanced its collaboration with Microsoft Dynamics 365 Marketing to help businesses meet customers on their preferred ...

AI is the new normal. AI is becoming the key differentiator for market leaders who integrate these capabilities into their core operations. Start small but think big. Effective AI integration into ...

There is a need for businesses to use comprehensive integrated marketing campaigns that seamlessly connect channels with an impactful message. And when businesses use these campaigns, they see ...

NEW YORK--(BUSINESS WIRE)--Swrve, the world leader in mobile marketing automation, today announced its ground-breaking integration with the Salesforce Marketing Cloud at Salesforce Connections 2015, ...

Rechat has introduced a direct integration with collaborative design platform Figma — allowing brokerage marketing teams to create materials in Figma and push them directly into Rechat’s studio for ...

Integrated marketing may not be the newest, shiniest concept, but it’s one that marketers should embrace and invest in (if you haven’t already). If growth and message consistency are important to your ...