Mass appeal is not where most brands are focused anymore. Here are five trends that will shape marketing this year.

Chances are, you wouldn’t set out on a road trip without mapping your route (at least those of us old enough to remember a time before Google Maps). A marketing strategy for your business functions in ...

In this ever-changing economy, developing products and expecting customers to buy them is not enough. You must have a strategy to attract the right audience by creating unique value and using the ...

This guide outlines key strategies for startups to craft compelling narratives and effective marketing plans to overcome challenges and achieve long-term success. A clear narrative and authentic ...

Developing an identity roadmap is an essential process for companies seeking to seamlessly integrate data, technology, activation and strategy, ultimately unifying customer data and enhancing their ...

Adaptable roadmap essential. Building, borrowing, or buying capabilities key for dynamic digital commerce strategy. Investment priority shifts. CMOs focus on enhancing digital commerce capabilities, ...

Using a multichannel approach to messaging in your CRM strategy—rather than relying on a single channel to communicate and engage with prospects—can paint a clearer picture of the entire customer ...

Industry Leadership: AppSwarm is in active discussions with an industry veteran to spearhead the development and strategic marketing of its expanding suite of apps and teams. Team Expansion: Plans ...

Discover how drip marketing engages prospects over time using email, social media, and direct mail. Learn strategies to keep ...