You can’t escape having a content style guide for very long. While it’s easy to share standards between one or two content marketers, it’s very hard to scale without a system in place. If your ...

Looking to scale your content production? Then you'll need guidelines to keep your content consistently on-brand. Learn how to create a style guide here. You’re ready to publish a white paper, but a ...

In our final installment of our style guide series, we showcase a few existing style guides available online. Seeing what other companies have done can be helpful in figuring out what your company ...

Today's customers expect more from the businesses they choose. A strong product or streamlined service is essential, but today's customers also need to understand the broader purpose of a brand to ...

Rebranding presents a quandary: It's all about change, but customers love consistency. Although a rebrand offers the potential for new markets, more awareness, and stronger positioning, balancing the ...

Topics in this guide are organized by alphabetical order. For example, if you have a question about capitalizing a word, click on the letter "C," and scroll to that entry on the page. The search ...

At Bethel, we use a few reference tools to keep our language and formatting consistent throughout all marketing and official communication that comes from Bethel. We use the online version of Merriam ...