Should marketing leaders build their stacks for efficiency or effectiveness? The answer, as always, is it depends. A lot has been said about striking the balance between the art and science of ...

Bloated marketing stacks are real. Today, marketers and revenue leaders can choose from a landscape of nearly 10,000 martech solutions, which contributes to companies' using, on average, more than a ...

Like many of you, I regularly incorporate AI tools to keep up with marketing and martech trends. They provide me with summaries and extract insights that I either agree or disagree with. While ...

In days of yore — say, the Mad Men days of Don Draper — if we maintained a budget at all, it was for martini lunches. Today, according to Gartner, 79 percent of marketing departments maintain capital ...

Only 13% of respondents consider their martech stack to be good enough. The number one issue with martech is the lack of staff and skills to fully-use the software. Most stack elements are siloed and ...

Every client I have worked with over the last year has asked about documenting their marketing architecture. They each have a desire to define, strategize and complete their technology wish lists. I ...

In today’s competitive landscape, organizations are continuously seeking strategies that maximize long-term value while containing costs. New marketing leaders — particularly CMOs — face the challenge ...

Digital leaders must stay ahead of the digital marketing revolution and with new platforms, changes in customer needs and developments in technology ever-evolving, these leaders are continually ...

You’re competing against national brands with million-dollar marketing budgets. The advice you keep hearing? “Use the same tools they use.” You sign up for tools built for enterprise operations — and ...

Things you get in ‘stacks’ – old newspapers, unopened letters, pancakes (if you’re lucky), cash (if you’re really lucky or run a cartel) and (for the last 15 years or so, if you’re a marketer) martech ...

Personalization has become an essential component of modern marketing strategies. It helps you gain insights into your audience's preferences and intent through data, so you can offer them tailored ...

Discover how your Martech stack impacts SEO performance. Learn how technology decisions can influence marketing channels and improve business success. Organizations typically are a mixture of ...