It is not uncommon for martech stacks to have components with overlapping functionality. While some overlap is intentional, too much can lead to wasted budget, unnecessary complexity and ...

What’s the best approach to a successful martech stack: separate vendors or an all-in-one solution? From dealing with legacy tech to determining whether to adopt a software suite approach or a best-in ...

Data and resources present the most significant challenges to marketing and marketing operations professionals trying to manage and grow their martech stacks, according to our 2025 State of Your Stack ...

"B2B marketers will trim their tech stacks," writes Bonnie Crater in her recent MarketingProfs article Top 3 B2B Marketing Predictions for 2022. I couldn't agree more. She writes, "B2B marketers will ...

The Marie Kondo “KonMari” method — so famous for helping homeowners declutter their domiciles — can show us how to tidy up our martech stacks. By nearly every measure, marketing technology stacks are ...

In today's rapidly evolving digital landscape, marketing teams face the daunting challenge of capturing the attention of an increasingly connected global audience. As the competition for consumer ...

In today’s competitive landscape, organizations are continuously seeking strategies that maximize long-term value while containing costs. New marketing leaders — particularly CMOs — face the challenge ...

Only 13% of respondents consider their martech stack to be good enough. The number one issue with martech is the lack of staff and skills to fully-use the software. Most stack elements are siloed and ...

In today's fast-paced digital world where attention is a scarce commodity, crafting the perfect marketing strategy has become more crucial than ever And at the heart of every successful marketing ...

Bloated marketing stacks are real. Today, marketers and revenue leaders can choose from a landscape of nearly 10,000 martech solutions, which contributes to companies' using, on average, more than a ...

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