Brand Strategy, Skyways Group on building measurable PR strategies that strengthen reputation and brand impact ...

AI is officially mainstream: Over 90% of PR teams have already integrated generative AI into their workflows for tasks like drafting press releases, optimizing content, and brainstorming, but only 13% ...

Public relations has traditionally focused on influence and visibility, but proving its value can be challenging. In today’s data-driven environment, PR teams face increasing pressure to show ...

Most public relations firms will cite studies that say PR is at least three times more credible than advertising. After all, if the Chamber of Commerce trusts you enough to address that business group ...

From marketing managers to sales teams to the C-suite, many stakeholders feel the benefits of successful PR campaigns—and use the metrics that measure success to adapt business strategies or make more ...

Having a world-class PR programme is only one part of the story. If you really want to succeed, you need to know how to measure it. And that’s precisely what Becca Chambers, svp of global brand and ...

The survey is available here. The International Association for the Measurement and Evaluation of Communication (AMEC) has commissioned Booz Allen Hamilton to conduct the research and garnered support ...

Opinions expressed by Entrepreneur contributors are their own. As entrepreneurs and business owners, return on investment (ROI) is dependably taken into consideration when making investments and ...