This module aims to develop an appreciation of the role and practice of research methods, both in business and in research about business, and to prepare students for subsequent project work. It ...

Gain comprehensive training in the whole process of research conceptualisation, design and operationalisation. Develop a thorough theoretical and practical grounding in the variety of qualitative and ...

This module provides students with an introduction to quantitative and qualitative research methods and to the types of skills necessary for the planning, data gathering and dissemination stages of ...

This module provides students with an introduction to quantitative and qualitative research methods and to the types of skills necessary for the planning, data gathering and dissemination stages of ...

Quantitative business research focuses on quantifying behaviours, opinions, trends, and other variables by collecting and analysing measurable, numerical data. It answers questions related to “how ...