Predictive sales and marketing platform Infer has integrated with the Oracle Eloqua platform for a predictive behavioral modeling solution. The new feature is designed to help companies identify and ...

When Oracle announced its intention to purchase Eloqua on Dec. 20 for $871 million, it was great news for Eloqua shareholders. The 33% jump in share price would have appeased most investors. The ...

Oracle has agreed to acquire Eloqua for about $871 million, in a bid to build out a set of marketing automation software. Eloqua’s board has approved the deal and it is expected to close in the first ...

SAN FRANCISCO--(BUSINESS WIRE)--Certain, the leader in enterprise event automation, today added to its solutions suite, Certain Oracle® Eloqua Edition with EventStream™, the first event automation ...

Customers today are nothing if not self-indulgent, enabled by technologies that make it easy for them to get nearly anything they desire at the moment they desire it. Oracle’s Marketing Cloud aims to ...

Oracle Eloqua is ramping up its paid media offering to marketers through a partnership with data-driven B2B display ad platform Bizo. And Bizo, in turn, has added marketing automation capabilities ...

Oracle released updates to its B2B marketing automation platform, Eloqua, including new content creation, sales and auditing tools that aim to streamline marketing and sales processes and boost ...

In its quest to offer a useful cloud service for just about everything, Oracle announced today that it has bought Eloqua, a cloud-based marketing automation firm, for $871 million. Eloqua’s technology ...

Oracle has announced today that it is acquiring email and marketing automation company Eloqua for $871 million dollars, intending to make the Eloqua platform the centerpiece of its marketing cloud ...