Yahoo Finance

ID Graph Is a New Feature for Oracle’s Marketing Cloud This Spring

As we have discussed in the earlier part of the series, among the three features that Oracle (ORCL) added to its Marketing Cloud, one was Oracle ID Graph. Oracle developed Oracle ID Graph (or ODIG) ...
adexchanger

Behind The Data Cloud, The Basis Of Oracle’s ID Graph

Oracle 1.0 was more about databases than device graphs. But as Oracle methodically built out a Marketing and Data Cloud, that changed. For the latter, marrying data management platform BlueKai with ...
adexchanger

Oracle Links Cross-Platform IDs, Touts Data Neutrality

Oracle is rallying behind a product called Oracle ID Graph, announced Wednesday at Oracle Modern Marketing Experience in Las Vegas. It’s not a cross-device ID – the enterprise cloud company recognizes ...
dbta

Oracle Helps Usher in New Approach to Identity

Oracle has teamed up with global advertising technology leader The Trade Desk as well as additional organizations to participate in Unified ID 2.0, which is a non-commercial, soon-to-be open source, ...