Before getting into the more detailed elements of a local PPC (pay-per-click) account and why it is important, you need to know what a local PPC account is. This type of PPC account targets customers ...

Have a previously rocking PPC campaign that's now tanking? Here’s how to identify what's going wrong and how troubleshoot to victory. Today’s #AskPPC question, which comes to us from Momna in ...

Paid search ad campaigns can be the fastest way to generate leads. The challenge, however, is to ensure healthy cost per acquisition (CPA). Here are eight techniques you can use ... Do all digital ads ...

PPC (pay-per-click) advertising seems simple on the surface. However, after years of creating PPC campaigns, I can tell you this isn’t the case. While you can sit down and create a PPC ad in a few ...

Over the years, much has been written about how to structure a PPC campaign for maximum performance. When I was recently asked to lead a panel on the topic, I covered some of the classic structures ...

Machine learning is often hailed as the universal solution for marketing challenges for SaaS (software as a service) businesses. Saving time on complex tasks? No question. Boosting conversions in ...

Every pound wasted in a PPC campaign could have been used to convert a click. Wasted ad spend is a missed opportunity to get real results. What's happening is you are spending money on irrelevant ...

Over the past few years, match types have changed, smart bidding has become a little more intelligent and new campaign types have been introduced. These changes once again have advertisers ...

While pay-per-click advertising is a useful strategy for businesses to increase traffic to their websites, if a PPC strategy isn’t carefully considered from beginning to end, a company may find itself ...