In today's fiercely competitive business environment, brands are continually seeking innovative ways to gain an edge. Many traditional marketing strategies are reaching their limits, so we're seeing ...

For some marketing tasks, artificial intelligence (AI) is ready for prime time. For others, humans still run the show. The AI hype train is running at full steam. Investors are pouring money into AI ...

With huge sporting events such as the World Cup and the Commonwealth Games dominating media schedules this summer, the value of brands working together towards a shared goal (pardon the pun) has never ...

Before marketers are once again swept back into the hustle and bustle of everyday partnership program management, now is the perfect time to regroup. For brands and agencies managing partnership ...

Brands can activate partnerships directly with the content creators that are shaping AI search recommendations through impact.com and Evertune’s Partner Connect impact.com, the world’s leading and ...

As partnership marketing enters its next phase, the traditional playbook is no longer enough. Audiences are more fragmented, ...

Learn how B2B channel partnerships work, the role they can play in helping to drive growth and how you can use them to expand your reach and drive sales. Learn how compelling content, innovative ...

The self-assured, individualistic nature of the entrepreneur belies the need for a robust network of partnerships. But you can only get so far on your own. Strategic partnerships, amid the shift to ...

Q. Why do you feel we are seeing are more brands looking at partnership marketing campaigns at this particular time? A. As technology and channels evolve there is a necessity for brands to work harder ...