Teens are using the phrase “performative male” to call out boys who act a certain way to win approval from girls. These labels can make boys feel confused or ashamed about their identity and relation ...

You may have seen him walking around campus: jorts and a tattered sweater, watered-down matcha in hand, wired headphones trailing into a tote bag that almost certainly also houses a worn copy of “The ...

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He’s in his early to mid-20s. He might carry a canvas tote bag, a book that women love — like feminist literature, modern-day classics or “romantasy” — and a bright green matcha latte. He might be ...

Forbes contributors publish independent expert analyses and insights. Kian Bakhtiari writes about Gen-Z marketing and social impact. Performative males have emerged as the archetypal Gen-Z meme. The ...