When you buy through links on our articles, Future and its syndication partners may earn a commission. Credit: Burberry / YouTube Perfume ads are not like other ads. It is uniquely difficult to ...

It’s the holidays so there are a lot of fragrance ads on TV. Why are all (or nearly all) perfume and cologne ads provocative and just plain weird? What’s the history there? Have retailers found that ...

Olivia Rodrigo flaunted several fun looks in a new perfume ad for Lancôme. On Thursday, the brand shared the advertisement video on Instagram. In the caption of the post, the French luxury perfume and ...

<br>There is an inherent paradox built into fragrance advertising, which is the notion of persuading the consumer to buy a product whose essential function can’t be conveyed, seen or felt through a ...

Burberry has recruited Adam Driver, 38, to promote their Hero fragrance for the second year in a row. Once again, the handsome actor removed his shirt for the sexy photoshoot and accompanying video ad ...

Beyoncé turned up the heat on Instagram with the recent campaign shoot for her newest fragrance, Cé Lumière. The campaign broke the internet and received a storm of reactions online. The comments came ...

Ever noticed a woman so smitten by how a man smells, that she leaves all her dignity behind, only to find herself in his bed, the morning after? That’s the stereotyped plot in almost every perfume ad ...

Break your arm, but make it fashion. Kaia Gerber, 18, is currently rocking a full arm cast after having “a little accident,” but she’s still trying to model like a pro. The newly-blonde model got ...

There’s a very specific formula to creating a successful perfume ad, but it often leaves the category open to ridicule. Enter creative agency Taylor Herring, for client Samsung Electronics. It ...

On Monday’s episode of “The Daily Show,” Jon Stewart slammed President-elect Donald Trump for releasing a fragrance ad featuring First Lady Jill Biden. “Trump was apparently traveling with his ...