People are more likely to stop taking their medication after a heart attack if the appearance of their pills suddenly changes without explanation, a new study suggests. Generic versions of a given ...

Research in the journal Food Quality and Preference sheds new insight into the role of pill color and shape in influencing patient perceptions on expected ease/difficulty of swallowing, taste, and/or ...

Shape and color differences between branded and generic drugs may be associated with medication discontinuation, according to the findings of a nested case-control study. Aaron S. Kesselheim, MD, JD, ...

Boston, MA—Generic versions of the same prescription drug are clinically interchangeable but often look different depending on the manufacturer. The FDA does not require consistent pill appearance ...

In a decade, Americans have saved an estimated $1.2 trillion by taking generic drugs instead of the high-priced originals. But the booming market in copycat prescription pharmaceuticals - coupled with ...

Changes in generic drug appearance occur often. Patients’ and pharmacists’ responses to those changes vary, with some patients stopping their medication or using it less. Objectives: To better ...

Generic medications that differ in color may make people less likely to want to continue taking them, according to a new study. Researchers discovered that subjects whose generic prescription ...

Among the participants from China, white tablets were seen as having the greatest efficacy in treating headaches. Diamond-shaped tablets had high expected difficulty in swallowing and were seen as ...

Studying a national cohort of patients who recently suffered a heart attack, researchers have found that variation in appearance of generic drugs is associated with a greater risk of patients stopping ...