Using the Process Communication Model to build healthy business relationships. Dean Hefta, founder of Clarus Results, a consulting firm, and author of How We Connect, visits with Matt George about how ...
A psychological test once used by NASA categorizes Apple's Tim Cook as an "Advisor," based on linguistics analysis of 10 minutes of his public speaking, according to a "behavioral analytics" firm.
The purpose of this paper is to present a revised communication model that describes advertising by drawing upon its kinship with crafted text rather than with everyday speech. The model expands the ...
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