In 2015, during my tenure at a large e-commerce company as a principal product manager, I found myself spearheading an ambitious project: expanding the company to more than 100 countries lacking a ...

Most founders build their products backwards. They start with wireframes, features, fancy UI and "something to show investors". They spend tons of money developing those features separately and then ...

In most companies, there is a basic formula for product design: the software engineering and product development departments work together to build a product that solves a customer problem. Ideally, ...

Two qualities are at the core of what makes a great SEO product manager: This article will cover how to think critically and creatively in the following areas of SEO product management: These ...

Identify your true competition, which may be the status quo rather than a direct competitor. Prioritize 3-4 core value points that resonate with your audience and differentiate your product.

Define success through data first, then engineer features as extensions of that reality model. Detach emotionally from features; build flexible systems designed for learning, not premature perfection.