Beauty product sales techniques have come a long way from department store salespeople spritzing perfume on passersby. Those techniques have undergone a revolution, thanks to the increasing use of ...

Many types of businesses use product samples to allow potential and prospective customers to experience their products in hopes of enticing them to buy. Restaurants, for example, might offer free ...

At Gordon Grade Coffee Company's office in Midtown Manhattan, 2,000 individual servings of Dr. Drip's eco-friendly premium drip coffee are ready to be shared with the masses. The start-up plans to ...

Amazon is experimenting with product samples as a paid service for CPG brands looking to increase sales. Maybelline and Folgers are two brands that have been sending product samples out to customers, ...

Do all those free food samples in the supermarket actually increase in-store sales? Yes, but that’s not altogether surprising. What is suprising is just how large the increase in product sales is ...

New York based company Influenster, is a product discovery website that pairs up with brands to send its community of social media influencers product samples in the form of "VoxBoxes". Its members ...

Advertisers serve ads to try and sell products. But what if they skipped over the ad completely and instead just handed products straight to the consumer? That’s the idea behind Swish, a startup that ...

Compositing samples is appropriate under certain circumstances but raises caveats on how and when it should be applied. Compositing involves taking samples from only one portion of units or containers ...