The Desk on MSN
DirecTV expands out-of-home programmatic advertising
The network offers Live TV inventory across offices, retail, bars and restaurants, with hotels planned later this year.
PHȲND, the global cloud gaming platform making high-quality games instantly accessible on Smart TVs, today announced Magnite (NASDAQ: MGNI), the world's largest independent sell-side advertising ...
The evolution of programmatic advertising and why it’s in an organization’s best interest to understand—and take advantage—of the approach. The Fast Company Executive Board is a private, fee-based ...
AdExchanger, part of the Chief Marketer Network, is launching Programmatic AI, a new industry event debuting May 18–20, 2026, ...
Advertising isn’t what it used to be. It’s more precise than at any other point in history. According to LinkedIn Influencer Tim Cadogan, “programmatic advertising” is expected to “grow tens of ...
DIRECTV Advertising today announced at CES that it will be bringing more premium CTV video options to the digital out-of-home (DOOH) marketplace with the programmatic enablement of inventory from ...
Programmatic advertising has revolutionized how brands do digital marketing by simplifying and automating the ad-buying and placement process. Advertisers can enhance campaign performance and ROI by ...
Forbes contributors publish independent expert analyses and insights. I cover the collision of advertising and the Internet. Right now, the majority of marketers are managing at least 20% of their ad ...
StockStory.org on MSN
Spotting winners: MediaAlpha (NYSE:MAX) and advertising & marketing services stocks in Q3
Let’s dig into the relative performance of MediaAlpha (NYSE:MAX) and its peers as we unravel the now-completed Q3 advertising ...
Programmatic platforms are on pace to fundamentally reshape the entire digital advertising landscape. These platforms are automating much of the ad buying and selling process and increasing the ...
Have you heard about programmatic advertising? If so, you might have wondered what it’s all about. Even though you’re a professional digital marketer who isn’t currently using programmatic advertising ...
With all the rapid changes happening in the digital advertising space, especially around the exploding growth of computer-driven programmatic advertising, I needed a crash course to get up to speed. I ...
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