Forbes contributors publish independent expert analyses and insights. Bryce Hoffman writes about leadership, strategy, and decision making. The availability heuristic (or availability bias) refers to ...

Have you ever wondered why certain memories of your partner stand out more than others, shaping your perception of your relationship? This phenomenon can be explained by the availability heuristic, a ...

Unless a reviewer has the courage to give you unqualified praise, I say ignore the bastard. –John Steinbeck on letting go of unwanted anchors Heuristics are mental shortcuts that allow people to make ...

IN the world of personal finance, our brains often play tricks on us. The availability heuristic is one of the most common cognitive biases affecting financial decisions. This mental shortcut makes us ...