Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. For those following the Chrome cookies saga closely, the decision to not phase out ...
As third-party cookies are being phased out, Jacadi, the first advertiser to integrate First-id via its CMP Axeptio, conducted a comparative study with R-Advertising to measure the impact of this ...
When people decline tracking cookies or use already-cookieless browsers, such as Safari and Firefox, it can prevent brands from reaching potential customers who may be interested in seeing their ads. ...
Navigating the challenge of customers showing initial interest only to drift away is a common conundrum in the digital realm. Surprisingly, research reveals that an overwhelming 98 percent of site ...
NEW YORK, Dec. 14, 2022 /PRNewswire/ -- 33Across, an addressable infrastructure designed for the open web, today announced its new strategic partnership with NextRoll, a marketing technology company ...
NextRoll Using 33Across' Lexicon Identity Resolution Technology to Build Cookieless Segments And Execute Retargeting Tactics Across The Open Web NEW YORK, Dec. 14, 2022 /PRNewswire/ -- 33Across, an ...
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