Skincare brand SK-II opened its first pop-up shop centered around mobile phones at a mall in Hainan, China, according to a press release. The store, which embodies a format the brand calls "social ...

SK-II is winding back the clock in more ways than one. On August 19, the Japanese cosmetics brand best known for its anti-aging formula recruited four long-time ambassadors to remake their first ...

Japanese skin care brand SK-II has just opened its first concept store, in Kuala Lumpur, in partnership with Luxasia, the Singaporean beauty distributor. Malaysia is among SK-II’s key markets in ...

You’ve Never Seen Olympians’ Stories Told Like This Before SK-II enlisted Simone Biles and other world-class athletes to encourage women everywhere to take destiny into their own hands. There’s always ...

In an industry where there is an overwhelming amount of product launches daily, Product Of The Week helps you cut through the noise. To help you find your new beauty and wellness favorites, this ...

The Olympian stars in the latest episode from a series of animated shorts by SK-II STUDIO's new 'VS Series.' By Eda Yu This article was created in paid partnership with SK-II. Simone Biles’ “VS Trolls ...

To receive the Vogue Business newsletter, sign up here. Through games like Roblox and Animal Crossing, consumers have warmed up to creating digital identities in virtual hangouts, and brands want in.

To say that SK-II is passionate about Pitera would be a massive understatement. In all its associate products, marketing materials, website media (billed as Pitera TV), its patented and trademarked ...

Mina of TWICE has kept incredibly busy again this year, balancing TWICE’s group activities, MISAMO’s unit debut in Japan, and her role as the global ambassador of skincare brand SK-II. Last month, ...

Confidence appears to come naturally to Olympic athletes. Millions watch, awestruck, as a gymnast sticks that perfect landing, or a swimmer bests her competition by a mere hundredth of a second.

For the Japanese consumer, purchasing SK-II, the luxury skin-care line believed to make you look younger, is an event. At $100 for 2.5 ounces, it is also an investment in the high stakes world of ...

Save this article to read it later. Find this story in your account’s ‘Saved for Later’ section. This essay first appeared Wednesday, December 13, in The Strategist Beauty Brief, a weekly newsletter ...