Thanks to our SWOT Team suggestion box, we received fabulous ideas to help Diane with her situation. Think of this column as a marketing suggestion box. You have the opportunity to provide input on a ...

I've been working with a client on creating a SWOT assessment of her company -- you know, an investigation of the business's strengths, weaknesses, opportunities, and threats -- and it occurred to me ...

SWOT is an acronym for "strengths," "weaknesses," "opportunities" and "threats," key elements in strategic planning. A SWOT analysis looks at these areas of an organization, team, department or other ...