“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Auren Hoffman, CEO at SafeGraph. In ...

In a new global ad campaign, Apple is highlighting the privacy features of the Safari browser. While Google Chrome is the most popular browser, Apple wants to ensure users of its ecosystem are aware ...

Unlike Firefox and Chrome, it’s not easy for Mac users to find good ad blockers for Safari. Apple has certain restrictions (like using the Mac App Store to ship updates) that drive ad blocker ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Friedman, chief operating officer at ...

Safari is getting an update that will prevent those annoying ads that follow you from one website to the next as you browse the internet, encouraging you to hurry up and buy that one item you looked ...

Apple's attempts to shield Safari users on iOS and Mac from privacy-infringing ad tracking technology has been "stunningly effective," according to ad executives, some of whom say features like ...

Ad content does not load, but sometime after the rest of the page has loaded, the HTML element for the ad gets loaded. Although it's blank (i.e. there's no actual ad because the image itself was ...

Ad blocking extensions have been possible on Safari for Mac for a long time, but plugin architecture for Safari on iOS is much more limited. With iOS 9, Apple has added a special case of extension for ...

As a company that still makes the majority of its money selling hardware, Apple is perhaps less interested in tracking and monetizing your activity than other tech giants. Over the years it has ...

In the two years since Apple released Safari’s Intelligent Tracking Prevention feature that keeps websites from tracking users around the web, it looks to have almost totally eliminated the ability ...